Illustrator
Client: Korean Cultural Centre UK
Category: Graphic Design, Poster Design, Social Media Design
The main theme for Hallyu Con 2021 was 'Healing with Hallyu' and the keywords were 'Connecting', 'Linking', 'Togetherness', 'Healing', 'Exploring' and 'Awareness'. All the graphic designers in the team had been assigned to design a draft poster separately. After all the posters were submitted, my design was chosen for the main design in 2021.
I got an idea from the traditional Korean knot, Maedeup(매듭), which can be made in different shapes like butterflies, flowers, etc and each shape has a different meaning. Usually, they're made of one or two coloured cords however I used various colours for the poster design. Like how Maedeup is made, I wanted my message to be how Hallyu Con 2021 could bring people together in difficult times.